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Let’s Read! campaign ramping up to reach more children

It’s finally summertime, and efforts to engage children in literacy and learning activities are in full swing across the region! From YMCA day camps to summer meals programs to library community outreach efforts, organizations across our region are prioritizing the inclusion of reading, math and literacy skill-building activities into children’s programming. Summer has long been viewed as a time for kids to kick back, relax and play, but we now recognize the importance of also leveraging this large amount of out-of-school time as an opportunity for children to continue learning.

Research shows that children who don’t read over the summer lose valuable literacy skills and can fall behind in the approaching school year. This problem of summer learning loss acutely affects low-income children, who lose an average of more than two months of reading achievement during the summer. We see the achievement gap widen during summer vacation as middle-income children gain academic skills and their low-income peers fall behind.

The Let’s Read! regional summer reading campaign is a Road Map Project effort working to decrease summer learning loss by connecting, in particular, low-income families and children to helpful resources during the summer months like local libraries and free summer meals sites. We have engaged with over 100 individuals representing more than 70 local organizations through community-based planning meetings and outreach in the past two years. With their help, during the three-year history of this campaign, we’ve distributed over 100,000 posters, flyers and other materials throughout the region – effectively blanketing our community with the message that summer reading is vital to the success of our children.

The messages of the campaign are simple:

  • Read every day
  • Read anywhere
  • Read or tell stories in any language

This summer, we have committed to reaching more children than ever before. To do this, we are partnering with United Way of King County’s Million Meals Campaign and their summer interns and AmeriCorps members to bring literacy and learning activities to free summer meal sites. We hope to reach children who would otherwise not have access to summer programming and keep them engaged in academic enrichment activities.

How can you get involved?

  • Spread the message of the importance of reading and learning in the summer via:
    • Posters (in nine languages) – hang these in City Hall, your grocery store, at the bus stop … get creative!
    • Include the phrase “Let’s Read!” on all communications with families throughout the summer – in newsletters, church bulletins, community boards, etc.
    • Social media – we send out literacy tips on a weekly basis via email, Facebook and Twitter. Share our Facebook posts and retweet us on Twitter!
      • Likeour Let’s Read! page on Facebook
      • Follow @letsreadskc on Twitter
    • Send Let’s Read! postcards to young students in your life with personalized messages encouraging them to read or suggesting a new book
    • Check out www.letsreadkingcounty.org and share information included on the site

If you would like to learn more or request Let’s Read! materials (posters, stickers, magnets, postcards, etc.), please contact Campaign Coordinators:

kelsey-landesKelsey Landes at klandes@ccedresults.org





May-SaeternMay Saetern at msaetern@ccedresults.org